Videogames Need Auteurs, But Good Luck Finding Them

Adding social features and fancy 3-D graphics isn’t the way to make amazing videogames, say some in the industry. Instead, game companies need to seek out imaginative developers who can make an indelible mark on a game, much as great directors inject their films with an unmistakable vision.

Danny Bilson, vice president of core games at publisher THQ, says the industry desperately needs auteurs in order to produce outstanding new videogames.

“Ultra-collaboration can be deadly in the game business,” Bilson told at a press briefing in New York City recently. “One voice must lead.”

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