When the Nintendo 3DS was first introduced, there was a trailer showing Mario creator Shigeru Miyamoto shaking a dog's paw that popped out of the 3DS, and Nintendo of America honcho Reggie Fils-Aime getting his faced burned off. Easy to understand!
Since then, Nintendo's enlisted the likes of popular boy band Arashi to make o-faces while playing the 3DS. Not so easy to understand.
The members of Arashi are generally amusing, and in these ads, they are being amusing. But compared to the straightforward simplicity of the original Nintendo DS and Wii advertisements, the 3DS seems a bit more convoluted. "Real things are happening"? It's 4D or 5D? It's moving away from being a game machine? Huh? Just tell people it's 3D, you don't need glasses, and the handheld will have Mario on it!