GAME: Trade-in drives 60% of new game sales

Group CEO Ian Shepherd says supermarket pre-owned offers have only strengthened GAME’s second-hand business.

More than half of GAME’s customers use trade-ins to fund purchases of new titles, the firm has told MCV.

CEO Ian Shepherd revealed the specialist retail giant’s pre-owned offer was a key driver in all sales over the competitive Christmas period.

He highlighted trade-in as a “real point of difference” between GAME and its biggest competitors.

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