Analysis: Behind The ESA's New E3 Media Rules

Getting into E3 in Los Angeles in June is going to be a different experience for journalists this year.

For the first time, the Entertainment Software Association, which organizes the convention, has decided not to pre-mail badges to media attendees.

This move is in part due to an effort to clamp down on the growing practice of badges being sold on Craigslist and other online venues in advance of the show.

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