"In Japan, much more than in the West, video games and manga have a symbiotic relationship. Manga companies buy the rights to re-create popular games in manga form while, in turn, game companies buy the rights to produce games based on popular manga. This melding results in a dynamic process known as… merchandising! So each year at Jump Festa, big-name companies like Nintendo, Sony, Sega, and Capcom come together to create a show that’s one part games, one part manga, and one part merchandise. These are the best Japan-only items this year’s Jump Festa had to offer."