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Gamasutra Q&A: Her Interactive's Gaiser Talks 13 Years With Nancy Drew

Her Interactive has been publishing and developing Nancy Drew games for a surprising 13 years, and now focuses exclusively on them. As the book series about an intrepid girl detective reaches its 80th anniversary, the company remastered its first title with new puzzles and endings.

What does it take to build such an enduring brand, with a video game franchise that has now sold over 8 million copies -- and to capture that elusive all-ages female audience?

In an interview with Gamasutra, CEO Megan Gaiser reflects on years with an inspiring heroine, the ways Nancy has bridged gaps between parents and kids, and what it means to design for a role model.

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