So maybe Lair didn't get the reviews Sony, Factor 5, or even PS3 fanboys had hoped for. Sony, wanting to be nice, decides to send out an extensive fact sheet. . .6 out of 21 pages are for the controls. While IGN admits they receive these 'review guides' from developers often, you might think Sony/Factor 5 would have done better just taking the poor reviews and not saying a word.
All it will take is one or two hardcore PS3 fanboys to play through Lair and learn the controls aren't that bad. Then hundreds of gamers would try it out for themselves. Then again this would have taken time, maybe Sony needed this game to be a hit right at the release. Banking on good reviews to sell the game fast and since that didn't happen this was a last resort?