Nelson writes "The 2010 Video Game popularity contest, also known as, the Spike TV Video Game Awards are over. Some people took home awards, while others just sat and watched. But then again, did anyone really care to watch it? Video Game Awards are rarely taken seriously among gamers. What matters with gamers is if they liked the game personally. Awards rarely persuade them to either buy or not buy a game. What usually persuades a gamer’s opinion is either a word of mouth suggestion from a friend, a fair online review, or a game demo.
Awards shows and awards are mainly looked at as just another marketing tool used by marketing companies and this is what this year’s Spike TV VGAs felt like."