When 360 first hit on December 2nd, 2005, the aim was to “redefine high-definition gaming and the whole entertainment experience in the living room”.
Over the five years “we’ve used Live, plus expanded features such as Avatars and entertainment experiences up to Kinect, to grow and grow and grow”.
The ambition is still there, too - now, “we’re extending that experience onto phones – people are really connected to Xbox.
“It’s been an incredible five year journey,” he concludes. Chart-Track data shows console is still growing – this year the Xbox 360 is the only one to show year-on-year growth in the UK. “We’re really happy people keep coming back.”