EA's Brown On Big-Ticket Lessons From The Digital Space

Big strides into the mobile and DLC markets will help Electronic Arts realize 20 percent of its revenues this year from digital sources, the company says -- and there's still a lot of room for growth in the packaged goods space, too.

"The opportunity for merchandising on a smartphone is a little bit different from the way you would market... a traditional packaged goods product," CFO Eric Brown told audiences at UBS's 38th Annual Global Media and Communications Conference.

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