Chaos Emeralds, Wumpa Fruit, and Pepsi?! Does Product Placement Belong in Gaming?

Game Podunker MonkJammas writes, "The gaming industry is huge, and is seemingly on a never-ending growth spurt. It is worth more than the movie industry, and is even managing to turn demographics that would not usually be considered as gamers into some of their most profitable customers. However, an industry’s work is never done, especially when it comes to profit margins. There is a vast oil field of untapped financial potential that the video game industry is yet to take full advantage of. The movie industry has been capitalising on it for years, sometimes subtly and sometimes far too blatantly. The goldmine that I am referring to is Product Placement..."

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