Is it a super computer? Is it a Blu-ray player? No, it's a videogames console! PlayStation 3's schizophrenic marketing has come under scrutiny and the boss of Square Enix reckons Sony needs to sort it out.
According to Reuters, Square Enix president Yoichi Wada told a gathering of reporters in Tokyo that the future of PS3 "would be tough if its marketing strategy is not straightened up".