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Blizzard happy with subscription model

The World of Warcraft subscription model is going nowhere, Blizzard game designer Dave Kosak has told VideoGamer.com.

In the wake of the successful relaunch of Lord of the Rings Online as a free-to-play game, and the imminent switch for Cryptic's Champions Online to a free model, we asked if this puts pressure on World of Warcraft to change its pricing model?

"We have over 12 million subscribers so I think our business model is working pretty well for us," said Kosak. "You know, if that ever changed we might look at different business models but we're pretty happy with a subscription based one."

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Christopher2872d ago

No freaking duh! Others are abandoning the subscription model because Blizzard has the majority of it and they don't make enough on subs alone to remain competitive.

FYI, Activision freaking loves the Blizzard subscription model.

blasian2872d ago

I would think this would be common sense. Until WoW loses its millions of people paying for it monthly of course they're happy.

Ducky2872d ago

Blizzard is happy with being rich and successful?

... The article has given me a lot to think about.

Odion2872d ago

a defining piece of written work for our generation.

mfwahwah2872d ago

"We have over 12 million subscribers so I think our business model is working pretty well for us," said Kosak.

Jazz41082872d ago (Edited 2872d ago )

Kosak is a few letters short of Kotex or Booby Kotick

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