Take-Two's Zelnick Talks Diversity, Longevity Through DLC

For years Take-Two has aimed to ditch the "one-hit wonder" label that the vast success of Grand Theft Auto has earned it. "As important as that franchise is... we've made a lot of headway in diversifying the portfolio," chairman and CEO Strauss Zelnick told audiences at the UBS 38th Annual Global Media and Communications Conference.

The company's published more than 12 titles this year and is on track to recognize its first profitable year without a numbered GTA release. During fiscal 2010, "almost 60 percent of our revenue came from franchises that didn't even exist prior to 2009," Zelnick said.

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