In response to the news that Double Fusion is showing off their new dynamic in-game advertising software at the Austin Game Developers Conference, Gameplayer explores the huge implications this could have for gaming in this in-depth feature.
"Certainly, the way Double Fusion are pitching the concept is angled at keeping the gaming community on side. What they see happening is a game being released at launch at full-recommended retail price, minus any ads. Once it's had its run in the charts and brought in its short-head dividends, the game would then be made available for free, but with all this hidden fusion.runtime code in full functionality and ads sold throughout the experience... but don't let that blind you. There are many scary possibilities they are not talking about..."