At the Future of Television East conference last week, Microsoft's Frank O'Connor sat on a panel that focused on the grail of transmedia.
Halo's franchise development director is a shortish, stocky guy who looks like a feisty boxer. And he's proud bordering on arrogant about the lauded series of games that sold so many Xboxes. "We want to have Halo on any screen we have access to," said O'Connor. That would be the height of ubiquity indeed.
Thats the 100th time i readed something like this.
lol let me guess, the rock to play as master chief?
They should totally get the guy who did the live action commercials for halo3/reach.
Directed by michael bay. And that would be the end of the box brand.