At the Future of Television East conference last week, Microsoft's Frank O'Connor sat on a panel that focused on the grail of transmedia.
Halo's franchise development director is a shortish, stocky guy who looks like a feisty boxer. And he's proud bordering on arrogant about the lauded series of games that sold so many Xboxes. "We want to have Halo on any screen we have access to," said O'Connor. That would be the height of ubiquity indeed.