In-game ads to turn older games into moneymakers

San Francisco-based Double Fusion, a startup that delivers in-game ads, claims that they have found a way to turn older games, known as "reruns" in the industry, into revenue generators. On Tuesday, the company is expected to announce the launch of fusion.runtime. Promising video game ads that are not permanent and rotate in real time, Double Fusion says the product will be brought to hundreds of titles long after they are created.

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