IGN Interview: THQ's Danny Bilson's $40 Plan to Solve Used Games

"It's really simple and very difficult. This isn't about the gamer, it's about the business. The amount of used games that move is a humongous amount and we don't see any of that revenue. When a retailer is selling it at $55 in a resale when they maybe bought it for $40. It doesn't really matter what they're selling it for, and I don't blame the used gamer at all for buying it at less money if they're getting the same thing."

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