Sony: Latin America Ready to Explode as Next Major Market

Last week, IndustryGamers brought you first word about the new ad campaign for the Latin America region, and the company's renewed focus on bringing people in Latin America regionally specific content. Sony Computer Entertainment America is a big believer in the potential for Latin America, and the company stressed to us that the region is becoming far more important than you might think on a global scale.

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donniebaseball2990d ago

From a business standpoint, it's pretty smart for Sony to capitalize on the growth in Latin America.

Sheikh Yerbouti2990d ago

More than Kinect, this can be a game changer for Sony. I don't know Microsoft's position in emerging markets like Argentina, Brazil and India, but this could a REAL game changer.

They already have Move commercials for Latin America.