Activision titles don’t stay relevant. We’ve watched the Tony Hawk series faceplant into a rail and Guitar Hero has checked in at the priory with a case of “exhaustion”. Activision is known for making a product, putting advertising behind it and milking the series until the majority aren’t interested. It’s a low risk business decision that ensures the maximum amount of profit while ultimately resulting in a consumer interest drop. We’ve seen it happen and it’s destined to again.
Is the golden goose running out of eggs? Does a Call of Duty break the box office once more?