Gamasutra Interview: Ubisoft's Key Projects Blockbuster Brotherhood Sales Amid Holiday Compeition

Ubisoft SVP of sales Tony Key tells Gamasutra that Assassian's Creed: Brotherhood will "rival" sales and critical acclaim of its predecessor, and that franchise annualization "makes sense if you can pull it off."

Ubisoft's Assassin's Creed franchise, which first debuted in 2007, is one of younger series among 2010's more established holiday season brands like Halo, Call of Duty and Gran Turismo. But with around 19 million units sold worldwide across two titles, it's a blockbuster triple-A franchise all the same.

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