MSNBC: It seems not everyone is as fond of Activision's bullet-riddled advertisement for "Call of Duty: Black Ops" as I am.
from a mile away when I first saw this.
i like the ad.
i was on the fence about blackops for awhile until I saw kobe. I guess I was the target demographic and ya...it worked
Nothing wrong with it at all.
I may not get the game but that ad was pretty good. IT made me laugh. I liked it.
I'm still LMAO at all of the people that fell for all of the crap about "Honoring the soldiers" and "making it accurate" when they had all of those supposed special operatives members giving them advice. In the end, it's just another shooter video game.
I am sick of Video games being treated differently from every other media. Read the article, it is really good.
Anyone who takes offence to this ad has far too much time on their hands and nothing better to do
Yea same..I think the ad is great, but since its an 18/M rated game why put children in it? Maybe young adults, if they had put young people above 18 it would have been fine. The stupid press make so much noise about games, but allow films like SAW to have adverts. STFU media pricks.
Where are the children in the advert?
Yeah, I didn't see any kids in the ad either... wtf? Why complain about something that's not even there? I've not played the game myself, but I thought this ad was brilliant. Made me want to give it a go. Edit: I don't see a kid at 0:12, I see a chubby lady with glasses...
loool I loved it
That is an awesome video as it almost makes me want to buy Black Ops! Does anybody remember that banned 360 commercial?
That ban doesnt make sense I mean that one makes it look innocent. This commercial using real guns and stuff...I mean...This world is F 'up
"What gets under my skin here is the way Machkovech, like too many others, seems to think video games must play by an entirely different set of rules than every other entertainment medium out there." Exactly. Its OK to show a movie or a trailer for a movie with real live people in it shooting / blowing each other up, or movies like Saw where you torture and dissect people, but this trailer is "outrageous". (Hell, watch the movie "Law Abiding Citizen", there's a scene where the guy gets revenge on one of the men who killed his family by literally dissecting him on a table, hooking him up to machines to keep him alive during it, and making the guy watch it by cutting off his eye lids)
The problem is that not many adults play games. Its main demographic is young males. As a result there are few consequences to bashing the medium. Magazines like this can point fingers of blame without upsetting any of their audience.
The majority of game players are adults with the average age being 35. http://en.wikipedia.org/wik...
the majority are adults . It's just the same problems comics , manga and anime encounter ... old geezers who can't mind their own business and decided that it is for kids mostly and only , hence should be reflected in their content
If that is so, then we would all agree, that kids under 17 (or 18) are not supposed to play that game. Yet, tell me, why I have to argue with my 10 year old stepson, why his dad plays co-op with him in CoD, if we are all on the same page here. If you would see a naked woman's breast before say 10pm on TV - which clearly targets an adult audience - the outcry would be "outrageous". But yet, violence gets a pass.
@Slickshoes I cant seem to download the citation that that statistic is taken from, so i can't really accept it until i see how that figure was arrived at and how the study was designed. Sorry, its the scientist in me. They seemed to have collected data from persons who were purchasing the games - which may give a misleading figure as to player ages. A lot of other similar stats were obtained via online surveys - also not representative and highly skewed. interesting possibility though.
People just rage on everything nowadays. Just let'em piss
People have to find something to always bitch and complain about, it seems to naturally run in the human blood, but sometimes complaining can make good happen, this isn't one of those times.
I like the advert, outrage my "!%!%£ , it's sad but for now gaming will always face this by those who cannot understand the entertainment value in it. it's no different to films or anything else.
Alright, I absolutely LOVED that ad.
f'n awesome advert.
I thought it was pretty neat.
It's disturbing to non-gamers because it "implies" again that video games turn people into violent gun-wielding psychopaths. I think it's cool but non-gamers will never get it.
No war does that psd on vets and their suicide rate. Stop the real war and people might go back to playing other games. Loved the ad it looked like kids playing war with real guns. War with out death is fun. Every one knows this. Another thing is if they would play these game they would realize more kids understand war is more death than any thing else once they spawn.
Jimmy Kimmel is firing an RPG and falls back.
Jimmy Kimmel has an RPG that has proud noob written on it
Haha, yeah. Also, I like your Avatar. Manliest man ever, sugarpop.
The guy at the end was totally hacking.
I personally did find the advert very distasteful. It basically sums up all my feelings towards the series and those like it in terms of glorifying war. Its things like this that give the industry the image problem it still has. Bring on the disagrees!!!
And what's your point exactly ? That they should do games and advert that cater to the puritanim of those against it ? Even without war games , to follow that silly path , you are left with .. tetris , the sims and puyo puyo
Lol voting for any one who supports the war glorifies war. Go to one of our current wars and tell me it's like a video game or this ad then let's talk. Also war happens because people are unexposed to it's horror. That glorifies war more than anything. Now video games are not even close at all.
Yeah we've all seen Saving Private Ryan and its grim, but instilling a sense of loyalty and camaraderie to our fellow men and woman has been going on for thousands of years. It's exactly these type of games that could provide a tipping point for those on the fence about joining the military. Not something the army is going to complain about. And ad specific...yeah I'd agree there's a bit of soldier in all of us...hell I'd happily age quickly just to be Snake. Maybe there's just no soldier in you, or you live in a time where you think the industry image is greatly negative. Yeah some douche pops along once in a while and says GTA killed Godfrey, that's really about as bad as it gets...a blip in the bloody universe.
Any real soldier knows war in this day and time is not win able. If your such a soldier join the special ops that are doing night raids now! It's easy to get all glorified when you don't have to face snipers and real ambushes while trying not to kill the innocent. War is pretty much complete hell. Or better yet join your local gang and get some "work" done. After all this is a legal war to fight terrorism when we have more ads slandering the political process. Image if marshal law was enacted. I wonder if you would like war then? War always divide and only unites us during an invasion. When was the last time we where invaded?
I sense that no argument I pose will sway you guys so perhaps we should just agree to disagree. It is good for people to have different opinions
Oh shut up AngryMoth.. ..Cracking great ad!
i thought the ad was awesome! why must everyone be so damn sensitive about every little tiny thing now??
Because they want change but are too dense to figure out what to do. They are like dogs barking at fire hydrants.
and its not a matter of opinion here, but if you think you should feel outraged, or are actually outraged...go hide in a box for the rest of your life.
This ad makes fun of war and makes it look stupid with mindless fun sort of like face book. It also shows there was no point accomplished just random fighting. The end was perfect lol. The only people it would offend is people that believe war is necessary. It's clearly making fun of it which is what we all do when we play these games.
this was so aweosme, I like the Noob rocket rpg xD
I've seen teens get rejected to see rated R movies with less action than this commercial... lmao!!!!!! Teens should just wait for these types of commercials then to try and see a rated R action film!! (Sarcasim) ;)
the MS "jump in" ad at the train station where everybody is pretending to play war. everyone went nuts over that ad as well. http://www.youtube.com/watc...
There are no children in this advert but in America a 16 year old is defined as a kid (I know it's ridiculous) I know that sounds stupid but that's what you get from a half brainwashed society. I see the schooling system has worked in keeping our youth child like even at the ages of 16/17.
Top Ten Reasons to Love This Ad: 1)It's sagaciously clever. 2)Political Correctness it is not. 3)Will piss off a lot of people and in turn they will buy it out of curiosity. 4)This advert will than lure all the sycophants and lemmings to purchase this game due to all the famous people in said Advert. 5)This in turn will piss off more people because as they mutter in the cappuccino coffee shops around town that sell designer beverages: "How can the Hollywood elite support such...EVIL..I must see this BLASPHEMY for myself!!!" 6)Those very same people in #5 will consequently purchase this game in greater volume than the people listed in #3 and #4 out of greater curiosity. 7)This will then piss off conservatives at the massive game sales of such EVIL and this will hit Fox and Friends and the rest of the so-called "Fair and Balanced" casuist professionals. 8)Glenn Beck will start crying as he always does and will then proceed to scribble incoherently on his black board with a myriad of many misspelled words on the EVILS of this Advert. Then followed closely after with a break out of cold discerning deep sweat dripping from his brow, he will painfully detail to the tea party followers that lick his boot straps, how this game distorts the realities of the men and woman fighting to secure the worlds freedoms.... 9)Sean Hannity and Bill O'Rielly will turn 5 different shades of red screaming with Rush in tow stating in tears and anger: "Those damn unpatriotic...Communist...Libe ral Hollywood hacks promoting this evil game. HOW DARE THEY!!! This is the FALL of SOCIETY!!!" http://www.itgotweird.com/w... 9)Sales will explode further and more abrupt in chaotic disarray to the likes not seen since Tom Cruise "Liberating" experience on Oprah's couch. 10) Crapatastic Activision job is done. Bonus Result: 11) Activision will continue to bring out bug ridden games and Bobby Kotick will continue to grace our presence with his bullshit.
I think it's a great ad!
I really wouldn't care if all soccer moms and politicians against video games, fell and croaked. I'm sick of hearing about these fuckers trying to ruin our fun. Like people say, why is it socially acceptable to show peoples' heads getting blown off in movies, etc., but godforbid, if someone is shown getting a SCRATCH in a video game advert, it's "borderline evil". Fucking pussies these days. Just like underage smoking, nobody's gonna stop kids from playing M-rated games. I've been playing games like GoldenEye and Doom since I was a wee-little lad and I turned out well-behaved and matured. Why? Because of GOOD PARENTING, unlike all these other parents that bitch and moan all over the internet and news. >:(
For the simple fact that KOBE BRYANT is in it. Instead of resting and getting that darn index finger fixed, he is in this stupid commercial wielding a M-4 with a 203. He could of injured that finger even more thus putting the Lakers 3 peat and his Legacy at risk.(yep you guessed it i'm a rabid Lakers Fan) other than that the part where the nerdy chick shotguns the hinges was one of the best parts, she was so proud of herself but before that The sexy girl in high heels and skirt busting caps with the M-4 had me sold. Great commercial as they appealed to all demographics of gaming consumers. Instead of banning violent games how about we ban stupid politicians.
And who could forget the badass chef dual-wielding pistols at the end? Best commercial I've seen in YEARS. :D
I dont get how this is a free country when all people wanna do all the time is censor everything! Yea, totally agree with other poster, they are so damn strict when it comes to nudity in this country, but violence on tv gets a total pass! Maybe thats what the problem is here, everything is ass backwards. No wonder there is so much violence. There needs to be more nudity and less violence. This is the parents choice and responsibility when it comes to what games their children can play! NOT OURS!!! Its a videogame, its not real, its pixels you damn morons! Its not real life people! If i wanna play a violent game because im an adult, thats my damn business. I dont need corrupt politicians putting restrictions on games too! Im out here in Cali and it is completely run by extreme leftist hipocrites, that wanna tell you how to live. Cant say this, cant do that, if u do youre a racist. Arnold is a joke too, hes no different! Im ready to move to New Zealand if this keeps up. Our country has gone down the tubes!
I thought it was pretty stupid, but not worth raising a fuss over.
This is actually a pretty clever article. And I'm not generally one to comment on advertisements. It's actually one of the most clever game advertisements I've ever seen. Maybe it was just The Stones?...nah.
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