MCV Interview: Chris Lewis

Christopher Dring speaks to Microsoft’s European VP of Interactive Entertainment about Kinect.

MCV: How does this campaign compare to the launch of Xbox 360?

Chris Lewis: It is different in terms of the type of consumers that we are looking to connect with. That said, we are still committed to the core gamer. That is the audience that defined us. It is not about moving from the core to the broad. It is about ‘and’ not ‘or’. Halo: Reach, Fable III and Gears of War are fabulous blockbuster titles for that audience and there will be more to come.

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MURKERR3644d ago (Edited 3644d ago )

Because their financial report clearly states 44 million shipped (sold) to retailers.And thats why you notice greenberg doesnt say sold to he consumer he just says sold or he would get sued by their own shareholders.very childish by greenberg.this is a billion dollar company.

Read their financial report its in clear print

gigaware3644d ago

Give it up already PS3 is not getting closer the gap is widening now.

blacsheep3644d ago

Where has the gap widened?

Argghhhhhh stupid fanboys cant stand them.wheres the fanboys that atleast make sense?

TheOldOne3644d ago (Edited 3644d ago )

*clicks on link and reads financial report*

MURKERR seems to be correct.