Christopher Dring speaks to Microsoft’s European VP of Interactive Entertainment about Kinect.
MCV: How does this campaign compare to the launch of Xbox 360?
Chris Lewis: It is different in terms of the type of consumers that we are looking to connect with. That said, we are still committed to the core gamer. That is the audience that defined us. It is not about moving from the core to the broad. It is about ‘and’ not ‘or’. Halo: Reach, Fable III and Gears of War are fabulous blockbuster titles for that audience and there will be more to come.