Gameplanet: "Developing exciting marketing angles for the new edition of a sports game can't be the easiest thing in the world. It’s not like the major yearly titles change that much is it?
Graphics and gameplay are tweaked a little (normally, if not always, for the better) and the new season’s team rosters are included. So established is the pattern that there's not really much to be done on the marketing front beyond throwing together a catchy slogan, putting the reigning NFL MVP or World Player of the Year on the front cover and assuming enough people will bite. Simple. Effective. Boring."