Interview with Kaz Hirai of SONY

In the North American market for video game consoles, Sony has dominated the scene. Kazuo "Kaz'' Hirai is president and chief executive of Sony Computer Entertainment America, a division he has run since 1999 and worked at since 1995.

As Sony launches its PlayStation‚3 worldwide in November, it is Hirai's job to make sure everything goes well as Sony fights off challenges from Nintendo and Microsoft's next-generation game consoles. Hirai is known for his controversial statements. In 2002, he declared, "The console wars are over'' because Sony had a commanding lead with the PlayStation 2. But Sony is now in a tough fight with Microsoft and Nintendo, and Hirai has to execute on the North American launch of the PlayStation 3. Here's an interview with Kaz Hirai, CEO of Sony's U.S. game division, at E3.

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Schmitty076203d ago

I'm sorry, just had to say that

Marriot VP6203d ago

can't help myself. Have fun giving massive damage on that crab.

Alexander6203d ago

If I wanted to battle giant enemy crabs and enjoy real time weapon change, I'd play on the early levels on Halo 2. I dont need a PS3.

Moostache6203d ago

Don't forget those are Japanese history-based Giant Crabs and you need to attack its weak spots for massive dammage....that video clip of the Sony Press conference was some hysterical stuff.

I don't know who did the long version (the one with the Rhinoceros grazing in it) but that was seriously funny stuff...

clayton6202d ago

He looks reatarded, anyone else see what I see?

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