In the North American market for video game consoles, Sony has dominated the scene. Kazuo "Kaz'' Hirai is president and chief executive of Sony Computer Entertainment America, a division he has run since 1999 and worked at since 1995.
As Sony launches its PlayStation‚3 worldwide in November, it is Hirai's job to make sure everything goes well as Sony fights off challenges from Nintendo and Microsoft's next-generation game consoles. Hirai is known for his controversial statements. In 2002, he declared, "The console wars are over'' because Sony had a commanding lead with the PlayStation 2. But Sony is now in a tough fight with Microsoft and Nintendo, and Hirai has to execute on the North American launch of the PlayStation 3. Here's an interview with Kaz Hirai, CEO of Sony's U.S. game division, at E3.