Last year, Turbine did an experiment, taking the previously subscription-based Dungeons and Dragons Online and adding a free-to-play option. The result was an almost immediate success. More players joined the game, revenues increased, and subscription numbers even rose. So this past September Turbine did the same thing with Lord of the Rings Online, adding a free option to an already successful subscription game.
Ars spoke with several members of the LOTRO team to see just how things are going two months after the change.