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Xbox Live's Davison Talks Kinect Beyond Games

Much of the attention toward Microsoft's Kinect has centered quite naturally on its applications for motion-controlled gaming. Equally pivotal, however, in the company's strategy for the device is its potential to add a new layer of interactivity and engagement to the entire home entertainment experience.

That's something research has been telling Microsoft that consumers want, Craig Davison of the company's Xbox Live marketing tells Gamasutra. Its connected Xbox Live platform gives it sheaves of data on the ways console owners use content and the best ways to offer it to them: "We saw a 6 times increase just by changing the way we notify you that your friend is watching a live Xbox Live sport... as opposed to hoping you’re going to go discover that feature on your own," Davison explains.

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