Activision should target Rock Band acquisition - analyst

Cowen and Company analyst Doug Creutz thinks Guitar Hero maker Activision's best strategy to combat the declining popularity of the music game genre is to acquire rival franchise Rock Band, or pursue a "joint venture agreement" with series owner Viacom.

"We believe Activision's best option at this point would be to approach Viacom with idea of (re)merging the 'Guitar Hero' and 'Rock Band' franchises through a sale or joint venture agreement," he wrote in a research note this morning.

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No FanS Land2919d ago

well it's activision's fault. They overproduced GH.

TheLastGuardian2919d ago (Edited 2919d ago )

Not to mention they didn't try anything different like Rock Band does. Rock Band is to Megan Fox as Guitar Hero is to...

Bigpappy2919d ago

If so, why would they want to do back now?

El_Colombiano2919d ago

I thought it was that they were kicked out by Activision because Neversoft offered to make GH for way cheaper leaving Harmonix screwed out of a job?