MCV Interview: Yves Guillemot

MCV: Michael French quizzes Ubisoft CEO about the firm’s Q4 line-up.

What’s Ubisoft’s strategy going into Q4 and 2011? You’ve got a fairly diverse set of games on the slate ahead of you.

The number of players is increasing tremendously and so it’s very important to have games for all those new audiences. But at the same time gamers are now buying fewer games and only focusing on the biggest titles, so we have to make sure that all of ours are at the highest standard.

Overall, we are actually making fewer games but are trying to increase the quality of them.

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