Siliconera: The Yano Research Institute is a research firm founded in 1958 and was Japan’s very first private marketing research company. Every year, Yano publishes annual reports on various demographics, including the “otaku” market in Japan. This year’s otaku report has been translated by Anime News Network.
Something we tend to try and cover on Siliconera as often as we can is the visual novel genre. Visual novels come in all shapes and forms, and one of them is the dating-sim. Yano report that the dating-sim market saw a growth of 83% at approximately $106 million in 2009.