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Edge - Remodeling EA: Part Three

Edge: At EA Play, Rod Humble is working on titles that expand the publisher’s remit beyond traditional games. The first example will be his sandbox-style construction package, Create. “Over the next few years, the areas of growth are really simple,” he begins. “I mean, name a form of entertainment where romance, comedy and drama aren’t at the top of the charts - the answer is gaming, so you can expect me to fill in that gap. It just seems obvious. I also think you’ll see us expand into games that are intellectually stimulating or offer lifestyle merits. You saw that with fitness to some extent and with the music games, where people could feel like a rock star for a while - but we’ll see new areas opening up.”

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