Can We Give Alan Wake An Award For Best Ads?

Kotaku writes: "Alan Wake is not a shoe-in for Game of the Year 2010, but these ads for the exclusive Xbox 360 thriller are so lovely they deserve some sort of high-caliber 2010 praise."

[coolbeans]

Awesome ad ideas. I need an Alan Wake sundial watch like the in the pic :P.

[Cyrus365]

Sun-dial thing is very clever.

[Bolts]

Too bad nobody can figure out WTF the ad is advertising.

[tails13]

Crap ads. Clever pictures/idea but useless advertisements. Especially billboard advertisements which are only viewed quickly.

[PS360fanboy]

I'm glad you're not working on advertising...

I need to play Alan Wake. A demo would do wonders for sales.

[tails13]

I'm a final year marketing student.

Advertising works best when it is designed to create awareness. Doing something clever with the brand hidden in the bottom corner won't create too much awareness as the audience doesn't get a chance to understand the advertisement.

As I said, they're clever ideas but work terribly as advertisements.

[visualb]

tails has a point.

first thing I though of when I saw the main image wasn't a video game, it was...too vague to be anything

but i'd say its more to do with with positioning / size of the Alan Wake logo in relation to the image than anything else

as he said, very clever, but badly edited and laid out =/

[Michael-Jackson]

No but you can give them a note stating that these ads suck balls because it failed to help Alan Wake sell better than it already has.

[perfectCarbonara]

No, you can't. That would imply the ads actually served their purpose and helped sell a sh!tload of copies, which, as we all know by now, it didn't.

So no, give it to Kevin Butler, that guy turned Sony's advertising of the PS3 from crap to legendary.

[Wii360BeatsPS3]

I bought the game and it's great actually. I had a blast with it and the dlc. But comments about 360 exclusives are always one sided on this site. You just have to type N4G into google and go down to the wikipedia entry to see what it says about this place

N4G (News for Gamers) is an international (mostly ps3 fantards) video game discussion forum. It relies on user (with average IQ's of under 30)

Says it all really doesn't it, you guys are the laughing stock of the web.

[A Cupcake for Gabe]

Quit being a child. You're such an embarrassment.

[xAlmostPro]

although its always the 360 fanboys who claim ps3 fanboys are the worst and vice versa, just saying

[Michael-Jackson]

A fanboy calling out fanboys, what a hypocrite with a username like Wii360BeatsPS3.

[corneliuscrust]

in that N4G is the laughing stock of the net gaming wise. It's not looking to get any better either.

[Workshyskiver]

My favourite game this year and I have played pretty much every big exclusive there is this year, ME2 was close though.

[Hades1337]

I also bought the game, but not at release. Its sales were massively hurt by Read Dead Redemption, possibly the most underestimated game of this console generation.

[ghostgaming]

Alan Wake was a good game - I will agree with those that it is somewhat repetitive, predictable, and the boss battle was not the best, but the graphics were good, story was great, controls were great and music and sound were great. Those who have not played it should go pick it up as you can get it pretty cheap now.