Electronic Arts has come a long way since the beginning of the new millennium. Back then, the largest third-party publisher in the world had developed a reputation for iterative sports titles and middling quality licensed games. What original titles EA produced (like Medal of Honor and SSX) slowly had the energy sucked out them with uninspired sequels. EA had developed a reputation among gamers: a gaming factory for mass produced dross.
Electronic Arts has upset or disappointed many of the very same people it hopes will buy their product to accommodate a group of people of who likely will NEVER buy Medal of Honor or any other game for that matter. How does that add up at all? Activision has demonstrated that you don't have to compromise your creative vision to be successful – maybe EA should take notes.