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Analysts: Microtransactions To Rise In Social, Traditional Online Games

"Sticky" online games show no sign of slowing down, with current players planning to spend as much -- or more -- time playing this year as they did last, says a new survey from Lazard Capital Markets. And this applies equally to traditional online titles as well as Facebook games, the analysts say.

"Both traditional browser-based online games as well as social games are showing stronger usage growth as compared with console gaming in our survey," says Lazard. "Specifically, 86 percent of online gamers plan to spend at least as much or more time playing games online this year. Similarly, 88 percent of social gamers plan to spend as much or more time playing Facebook games this year."

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gamasutra.com
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