Alex Koloskov: At PressOK Entertainment, our product strategy is pretty simple: make games so fun that people want to share them with others. As most developers or publishers will tell you, this is much easier said than done. Sometimes we succeed, sometimes we fail, but the goal never changes.
One of the biggest challenges we face in meeting that goal is making sure that the team working on the game is invested in it, not only because it's their job, but because it's their baby. As anyone who has kids or friends who have kids will tell you, no one is as interested in your baby as you are. It's no different in game development.