Kotick: EA has “lost its way,”

Activision boss Bobby Kotick has laid into EA a little more, saying the publisher has “lost its way.”

“It’s like, if you have no other option, you might consider them,” he told Edge.

“They have some… the team that makes Madden is a really great team, it’s been able to manage, capture and keep some good people.

“But we have no shortage of opportunity to recruit out of EA – that’s their biggest challenge: its stock options have no value. It’s lost its way.

”Kotick adds EA will “struggle” to find top-notch developers until “it has success, and hits, and gets that enthusiasm back for the company.”

The story is too old to be commented.
SuperStrokey11233539d ago

Kotick has lost his soul... assuming he ever had one.

jellybalboa3539d ago

he has popped his anal cherry

-Alpha3539d ago (Edited 3539d ago )

Satan looks in his closet for Bobby Kotick before going to bed.

andremasonbaba3539d ago (Edited 3539d ago )

Mr kotex tampoon stfu please!!!!!!!!!

nycredude3539d ago

Forget about the devil! Fvcking even Chuck Norris looks under his bed for Kotick before going to bed!

-Alpha3539d ago

Lol. Well I was going to say Chuck Norris but I don't like Chuck Norris jokes for some reason :/

Genesis53539d ago

I am proud to say that I have at least 80 PS3 games and not one of them are made by Activision. I plan on keeping it this way.

SeanRL3539d ago

Says the CEO of the company that has completely lost it's way.

ProjectVulcan3539d ago (Edited 3539d ago )

EA get a B+ from me since the generation began. It would be an A, if only they gave up the habit of nastily priced milking DLC for many yearly updated titles. However despite retaining those year on year updates, they have miraculously transformed the quality of them, notably FIFA and NHL. These are quality products.

Since this console gen began we have seen published: Rock band, Crysis, Spore, Mass effect 2, Dead space, The Sims 3, Mirror's Edge, Dragon age, Dante's inferno, Burnout paradise, Command and Conquer 3/RA3 and the Battlefield series. With FIFA and NHL, i consider these here all worthy releases. Its also worthwhile noting that many of them are brand new IPs. The EA sports brand rarely suffers an out and out BAD game these days, you could do worse than their golf, american football and basketball games.

EA have carefully invested in new IPs and produced some quality titles, while investing the money needed in proven series to raise their quality to the highest overall level in the companies history.

They arent saints just yet. But everything is relative. EA might not agree, but the activision merger improved their image no end. No longer being the biggest money grabbing publisher out there...

+ Show (5) more repliesLast reply 3539d ago
FACTUAL evidence3539d ago

Says the man that wants to put a subscription on COD.

Sony3603539d ago

Why does the biggest publisher have such a dick running things.

ico923539d ago

Yeah Kotic is right in some way, Unlike greedy,power hungry gaming companies Like Activision and...err Activision, EA have actually started to care about the Consumer by being one of the most supportive devs this gen, free DLC for Burnout,Mass Effect, supporting games that are like 2 years old like Rock Band, Giving new IP's a chance like Mirrors Edge, Dead Space, Brutal Legend, so yeah they have lost there way.

dumahim3539d ago

I agree. I've been a huge EA hater for years, but the last couple of years they're really turned things around. Sure they still make a mistake now and then, but everyone does.

Looks like Kotick should be looking in the mirror when making that claim.

zoks3103539d ago

Bubble up my friend, EA did an amazing job with Burnout and BFBC2 this gen, they supported those 2 games months after they were released. We had to pay for some of those updates, but they were worth it and they kept us busy during this slow summer.

I give EA a lot of credit they really turned the corner as of late and I can't wait to see what they have done with MOH, I also can't wait to get my hands on the Vietnam patch for BFBC2 also.

Imperator3539d ago

I'd say EA has pretty much redeemed themselves this gen. I'm really looking forward to Dragon Age 2 and Dead Space 2 early next year.

tinybigman3539d ago

hey bobby burn in hell you bastard.

ABizzel13539d ago

Once again I never thought I would be defending EA.

Activision needs to staple his mouth shut, so he can stop spreading stupidity.

EA has made a 360 (no pun intended) there have went from being what Activision has become to being a multi-talented developer/publisher.

If anything Activision needs to learn from EA. EA has it's established franchises, but they try to innovate their current titles, while creating new franchises. EA seems to be following in Sony's footstep as far as producing games.

Activision has nothing to fall back on, but Call of Duty and Guitar Hero. And Guitar Hero has been knocked down by Rock Band.

Call of Duty is all they have left. All their attempts at making new games have failed (Blur being one of the few that were actually good).

The only thing saving Activision is Blizzard.

+ Show (5) more repliesLast reply 3539d ago
Beahmscream3539d ago


karl3539d ago

yeah.. honestly i wish people would just stop buying this prick games..

Carlos_Irwin_Estevez3539d ago

Somebody needs to drop him into some "Modern Warfare" see how he fares against real men with real f**king beards.

Jack-Pyro3539d ago

As a beard enthusiast myself, I agree with this statement.

Mr Patriot3539d ago

just becos u have beard lol :)

Jack-Pyro3539d ago

Why thank you fellow lover of Chin Hair, Have some bubbles yourself.

v1c1ous3539d ago

Who is in charge of activision's Public relations? Sony?


outwar60103539d ago