Kevin Butler has done wonders for the PS3, helping to inform and entertain consumers for the past year with his imitable style. He comes off as genuine, real... perhaps a little too real. When asked by IndustryGamers if fans write in like he's a real person, SCEA exec Peter Dille gave a surprise response. “That has happened, and while you might think that a consumer or two might be that naive, we've gotten contact from media people that aren't aware that he's a character, asking for an interview!” he said.
Our master.
Kevin Butler probably is the best marketing move that SCEA has ever made. He's a great personality for the platform.
If you guys check out the new issue of Gameinformer, They have an interview with KB. Pretty funny. It greats to hear the dude enjoys playing as a Sony VP.
I say give him the interview :)
i saw my first commercial on TV(keyword) yesterday on disney for some reason