"I’ve seen so many good things [in MMOs] over the years, but I never see them repeated. No inspired systems, not even a poorly done rip off. It’s made me pretty bitter towards WoW and all who play it. Its popularity has stunted the growth of the genre as so many games attempt to clone WoW’s success, rather than find the next good thing. What follows are all the concepts that left an impression on me, that have become my measuring stick for applying value to every MMO I attempt today."