Microsoft Pulling Out All the Stops to Gain Ground In Japan

TOKYO — Battling its Japanese gaming rivals on their home turf hasn't been easy for Microsoft Corp. Its Xbox 360 game console runs a distant third in sales here behind Sony Corp.'s PlayStation 3 console and Nintendo Co.'s Wii.

But the Seattle-based company is armed with a new weapon — its new controller-free Kinect game technology — that it hopes will convince Japanese consumers to embrace the Xbox 360.

The company introduced the highly anticipated Kinect to the Japanese media Wednesday, touting its ability to broaden the Xbox's appeal to the entire family.

Droid Control5067d ago

You stupid ass clowns!

Can't you see Japan doesn't want your sh!t?
Pull out!

supremacy5067d ago (Edited 5067d ago )

Isnt this what sony has tried to do with the playstation eye before? Well now they are trying move out, if sony doesnt succeed with the move controller than I highly doubt ms will do so either.

Nintendos success got these two companies scrambling and fightin for a slice of the pie and in their desperation, we got devices that a cost extra to enjoy or b are being push like the second coming of what most likely will turn out into fanboy wars.

Lets face it nintendo has this market tight, and in their hands.

Nothing will change, let alone in japan where its obvious nothing can withstand brand loyalty and colorful franchises.


Joy Ride Turbo - The Beginning of the End for Xbox Kinect

Joy Ride Turbo launched 10 years ago today. The first title was Xbox Kinect exclusive, yet this sequel failed to support the device at all.


10 of the Biggest Video Game Hardware Failures Ever

Cultured Vultures: "Sadly, not all hardware is created equal, and no matter how much developers might try, some gaming hardware just fails to hit the mark. We’ve compiled a list of 10 gaming hardware fails, and boy did some fail hard."

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Knightofelemia915d ago

I would label the Power Glove, Kinect, and that Tony Hawk skateboard more as hardware addons hardware failure would be like the Virtual Boy and one day Stadia.

Magog914d ago

Kinect was bundled with every Xbox One and inflated the price on an already underpowered and low RAM machine so for the One it wasn't an accessory as much as a white elephant.

CaptainHenry916914d ago (Edited 914d ago )

Definitely the RROD but that power glove had a lot of issues as well. The Kinect just didn't work

914d ago
CrimsonWing69914d ago

Hardware add-ons are more like RAM or a video card, basically components that enhance capabilities or performance of the computer.

If you really want to get technical the Kinect is more of a peripheral device, kind of like a keyboard or mouse to a computer.

ThatsGaming914d ago

The person in this article obviously is not up on their gaming history....

Sega Saturn, Sega Dreamcast, Coleco Gemini, Commodore 128, Commodore Amiga, Atari 5200, Atari 7800 were all massive failures and in most cases cost their companies participating in future gaming generations.

Gamer79914d ago

Sega saturn (successful in Japan) and dreamcast were not failures.
Seems like you're not up on you're gaming history

septemberindecember914d ago


How in the world are the Sega Saturn and Dreamcast not seen as failures? They both sold around 8M each, which is much lower than the ~30M that the Genesis had sold before it, and even the Master System before that. They were both the worst selling consoles in their respective generation (PS1, N64 outsold Saturn, PS2, GC, and Xbox outsold Dreamcast). Both of the consoles were incredibly short lived. The Saturn was discontinued in every territory but Japan after just three years. In Japan the console was discontinued after six years. Meanwhile the Dreamcast was discontinued worldwide in 2001 after launching in most territories in 1999 and in Japan in 1998. The failure of the Saturn and Dreamcast lead to Sega pulling out of the hardware market. Which, by the way, all of this occurred when Sega was massively dropping the price of their consoles quickly to compete. Sega was hemorrhaging money at this point.

None of this indicates a successful console. Saying the Saturn was a success because it did better in Japan is like saying the Vita is a success (they both sold around the same amount of units in Japan). Even the Wii U outsold these consoles worldwide.

Magog914d ago

The picture should be the 360 RROD. When I think of gaming hardware failures that's what springs to mind. Kinect and it's bundled price tag definitely hobbled the already underpowered Xbox One though for sure so I would give it a close second place.

porkChop914d ago (Edited 914d ago )

That's not what the author means by failures. It's about hardware that failed in terms of sales (Wii U) or just failed to deliver on its promise (Kinect).

Magog914d ago (Edited 914d ago )

Given that the 360 had a year head start, much easier hardware to develop for, was cheaper, and still ended up in third place I think it qualifies especially when you factor in the frustration and huge losses incurred by RROD.

porkChop914d ago

Selling over 80 million consoles isn't a sales flop. We get it, you don't like Xbox, but that doesn't mean the 360 is suddenly a failure.

Rhythmattic913d ago

You know how many people I know bought a 2nd or third 360 due to RROD? Even when MS had to confront the issue with replacement systems, my mates couldn't wait for even the turnaround of sending it in, and waiting for a replacement.,,..,..
If that's how you consider it a win... OK.. but so is having 5 , of which 3 don't function.... Its a win win....mwhahahahaha

porkChop913d ago

"my mates couldn't wait for even the turnaround of sending it in"

You're acting like it would take months. When I sent my 360 in I got a new one literally 5 days later. As soon as MS had tracking confirmation that you sent yours, they'd send a new one to you the same day. No one is going to spend hundreds to buy a new console instead of waiting a week. I swear you guys pull some of the dumbest shit out of nowhere and think people will actually believe it.

Regardless, none of this changes the fact that this isn't what the article is even about.

Rhythmattic912d ago (Edited 912d ago )

"You're acting like it would take months"
Sometimes it could.. FFS.. 'Strya here...
Best turnaround I reckon was 2-3 weeks.....
Either way, My mates experiences still exist.. So Sorry, no point trying to earn Xbox Achievements when it doesn't feature in what was a situation you never dealt with,,,,
3 of my friends would disagree (overall, 10 extra Xboxes purchased)
Regardless.. MS sold a lot of 360's that was due to this reason.. That is sales. Fact

"none of this changes the fact that this isn't what the article is even about."
Headline says HELLO !
Oh and "Sadly, not all hardware is created equal," that's enough to pass this on without taking your article bias into consideration.....
As for the rest.... Ok.. But you've actually gone out of your way to give MS a Pass... Fap on.

+ Show (2) more repliesLast reply 912d ago
Aloymetal914d ago (Edited 914d ago )

Yup, and because of that big fiasco MS had to fork out 1 billion but knowing them I think they're very proud of the 360, it's the only time a MS console reached 80mil+ sales, RROD played a big part of that and a record they will never break again.

Rhythmattic913d ago (Edited 913d ago )

So true.. Even when MS accepted they where caught out in the biggest lie of any generation, The wait for a replacement was outweighed by just buying another, and having one be returned as a backup, which, btw, generally failed on first swap.
I own honestly can't believe MS tards are just supporting , or arguing why and what MS did by just dismissing it....

lonewolf10914d ago

Lol I had the Atari Jaguar, surprised its "competition" the 3DO isn't on the list too, both as "popular" as each other.

SullysCigar914d ago

Lol same. Played the crap out of Aliens Vs Predator and Tempest 2000 .... aaand that's about it really!!

lonewolf10914d ago

Sad but true that was pretty much it.

Kurt Russell914d ago

Agreed, I never actually saw a 3DO make it to retailers in the UK. At least the Atari Jaguar was sold for around 6 months.

lonewolf10914d ago

It made it to some my brother got one, fared just as well as the Jaguar so most probably hard to find in general.

darthv72914d ago

3do had way better games. Jaguar not so much. Neo Geo sold less than both and yet isnt considered a failure. Go figure.

LWOGaming914d ago

Stadia is a weird one. It hasn’t sold at all well but in terms of how it works it’s still miles ahead of Xcloud in terms of stability and performance. Xcloud is still a way behind and that needs sorting but it will be in time. Stadia for me is one of those things that will go down as a what could have been moments. With better marketing it could have been a roaring success. I still play it and it remains the best place in my opinion to play CyberPunk 2077. Only platform I have played it on without having any issues at all. The tech is great. The concept is fine. Marketing terrible. Shame really.

Magog914d ago

The sales model was awful. They should have teamed with an existing player to allow for local and cloud access to games or a gaming subscription service.

LWOGaming914d ago

It was a strange mess from such a huge company, as I said, as a system it works really well but without gamers it’s nothing. Such a waste,

LWOGaming914d ago

The Xbox One was Microsoft’s Nintendo Wii U. Undercooked, undersold and just an unholy mess. The thing is with any of these failures is to learn from them and thankfully both Nintendo and Xbox did just that to the benefit of gamers everywhere.