Interview: OnLive Takes Cues From Steam, Promotions Are 'Experiments'

The buying habits of the cloud-based game consumer are a virtual unknown, mainly because the cloud-based game consumer hasn't really existed until now.

Joe Bentley, director of engineering at recently-launched streaming game service OnLive, told Gamasutra in a phone interview that the company is taking cues from digital distribution leader Valve Software and its Steam platform when analyzing the behavior of a new online consumer.

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