Edge: PopCap Interview

As vice president of social games, Jon David has overseen PopCap’s first foray onto Facebook with the potent Bejeweled Blitz, a concentrated 60 second take on the gem-based puzzle game. As PopCap readies its second assault on the platform with Zuma Blitz, Edge sat down with David to discuss what the developer has learned about social networks, the changing face of Facebook’s viral channels and the tricky business of monetising games.

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