EA: “The Mantra For Us Is Fewer, Bigger Bets”

EA’s new focus is on depth, rather than breadth, with the publisher making heavier investments in fewer products than it used to, as well as taking major steps in its online business, according to Andrew Wilson, senior vice president of the firm’s global online group.

“What I hope you’ve seen from us in the last five years is an ongoing investment in online. As a collective we’ve invested more in connectivity innovation than any other dev team, studio or publisher in the world,”. “Indeed, we’re doing fewer things as a company so we can invest more in those fewer things. The mantra for us is fewer, bigger bets.

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