Gamescom 2010: Sony reveals PS3 sales figures galore

El33tonline writes:

"Sony of Europe held its press conference at the E-werk in Cologne, Germany earlier this evening. The evening was marked by exciting demos, all important exclusive hands-on time and even a few reveals thrown in for good measure.

For those who enjoy reading about the industry numbers Sony disclosed a few interesting figures, which you can ponder over below."

[Dance]

sold or shipped

[ActionBastard]

Why are you asking that? This isn't a 360 article.

Disagree if you like the taste of man-taint.

[Seijoru]

I feel sad for you, have a virtual cookie.

[Anon1974]

Sony's reported sold since almost the beginning. When they first shipped the PS3, for the first 6 months they reported shipped, then switched to "recorded sales".

This is taken right from Sony's Investor Relations site.

"From FY06 the method of reporting hardware and software unit sales has been changed from production shipments to recorded sales."

[commodore64]

Sony reports sold to retailers.

Some on this site believe that Sony has data that accurately represents items sold to consumers. However, this is a deluded belief and, I am guessing, is grounded in fanboy agenda.

Both MS and Sony report sold to retailers.
Any other claim makes no sense.

It would be a MASSIVE expense for SOny or MS to track and publish each individual console sold by each individual retailer to each individual customer.

Thus, going by Sony's own investor relations page, we must conclude that Sony and MS report in the same manner.

[Oner]

Sony & Ninty = Sell THROUGH (to consumers)

MS = Sell IN (to store)

Keep denying it all you want but the truth AND proof has been known for a long time already. To quote darkride66 ~

"This was from a supplemental information filing on Sony's Investor Relations site. And I quote:

"Beginning with Q1 FY07, the method or reporting hardware and software unit sales has been changed from production shipments to recorded sales."

http://www.sony.net/SonyInf... "

Also how can something be a "MASSIVE expense" when it is all handled digitally via SKU's at the point of sale? People who "believe" things of this nature that cannot be tracked are simply biased, idiotic and want to be blind to the truth.

If SKU's can't be tracked then how can a package that is sent via USPS, UPS, FedEx or whatever be tracked in REAL TIME...Plus it doesn't make any sense that a RETAIL company somehow can't track it's own sales (BestBuy, Amazon, Walmart, Gamestop etc). Because if they couldn't, then how would they know when to order restock?

Come on...seriously. Do you think it's handled by some voodoo magic force or something? Get with reality and the times. It's 2010 FFS!

Edit: Actually just in case for the misinformed here is some old info I posted a while back on how companies can track sold items ~

http://www.informationweek....

http://www.checkbox.com/blo...

http://www.salesforce.com/a...

[DemiT]

That's very interesting oner, thanks for the links.
The problem with your argument is that you have not provided a single link that proves Sony do this, nor have you provided a single link that proves Microsoft doesn't.
The link you provided says nothing of 'sold to retail' for Sony.
It simply says 'recorded sales' - which can mean whatever you want it to!
The other links you have provided simply state that the technology is available. They do *not* state that Son uses such methods.

Controversially, if the technology is cheaply available, as shown in your links, and is easily integrated into a business model such as you are suggesting is the case with Sony, then why would Mirosoft not use the exact same method?
Are you saying Sony is the only company that has access to this technology, while Microsoft is stuck in the dark ages, misleading us all, even themselves?

If what you are saying is true, oner, and Sony is indeed reporting sold to consumers, then why on earth would Microsoft report sold to retailers? Wouldn't an efficient market and competitive business practices dictate that Microsoft adopt the exact same competitive practices as its competitors, if they are now technologically viable and available cheaply?

Your point re Retail/customer tracking, even if you are right, makes no difference to comodore64's point.
Sony and Microsoft report exactly the same. It's simply efficient business to use the best tech available today, if it's cost effective and beneficial. Whether that is sold to retail (as he said) or sold to consumer (as you said) really makes no difference.
Ultimately, the sales are comparable, because they are based on the same method. It seems you really don't want to believe this.

Also, why was there a need to call anyone a biased idiot - that's just showing your immaturity - and is a personal attack, too.
You seem highly emotionally invested here.
It's only games, bud.

[Oner]

You are looking into words I didn't said. I never said ONLY Sony (Ninty, USPS, UPS, FedEx etc). But yet for some odd reason that is all YOU specifically saw and focused on...instead of understanding what the meaning of the whole was. I am not going to break down everything again. I don't need to. I am sure those who don't have a closed mind understood EXACTLY my MEANING more than what one specific thing I "said".

You also tried to make something out of me saying there is no need to call anyone a biased idiot, although it's not hard to spot THEM here (and again it's not someone/something/anyone in particular but it sure seems you are trying to make it out to be) only for you to then go and TRY to insult me about being "emotionally invested"? Seems quite blatantly hypocritical if you ask me. You know the saying about those who live in glass houses shouldn't throw stones...

Anyway, the bottom line is it does make a difference (no matter what spin YOU believe). With the known MS Channel stuffing and god knows how many RRODed, E74 & RDODed 360's that go unaccounted for (or accounted for depending on how you look at it) either way, the sour truth is MS is losing Year over Year with a lower costing item, that has less features and a quite minimalist quality of games. And that is something that can't be denied. No matter which way you try to break it down.

Oh and if it's only games then why are you taking what I "say" so personally? Actually don't answer that. It's a rhetorical question...

[lh_swe]

Just like he deludes himself that his provocative trolling is actually doing some good around here...it would commodore if you just didn't grasp at aything and everything to get back at the PS3 fanboys.

@Oner - Props for actually taking the time to look up the facts and not just posting some wishful thinking and calling it fact :)

[ALFAxD_CENTAURO]

38 Millions World Wide.

When GT5 comes out, Move Bundle.

It will surpass easy more than 43 Millions Units World Wide before 2011.

[ARBitrator]

I hope sony explained it better than that. That information seemed a bit cryptic. What happened to just giving numbers instead of all these percentages and year over year percentages?

[Dead_Cell]

And Investors are usually swayed by facts and not Fanboy peptalks.

[Unicron]

Sony can't be right about Sony's sales. VGChartz says PS3 sold 36.6 million units.

Sony is clearly wrong about their own sales.

[P_Bomb]

lol, I think your sarcasm was lost on those disagrees! ;)

[Unicron]

Clearly. That's N4G for ya.

[cardgenius]

Wow....the growth in Europe is amazing. Everyone must be getting ready for GT5 over there.

[Moentjers]

yes we are !

[BIGWILLDX]

sony is the shiznet

[Kiote]

Apparently none of you have ever worked in a retail store that sold Game Consoles. Every time a console is sold the cashier has to scan a bar code that reports that the console was sold. This activates the warranty and ensures that they do not waste money repairing stolen products. Nintendo and Sony both use this same system. Microsoft does as well but it is commonly known that Microsoft only cares about shipped not sold for any product they make. The really sad part is most of Microsoft's sales are people buying a new one cause the old one broke...