Through all their trying and effort, success in Japan is still miles away, but why? What are they doing wrong?
japanese mostly support their own products
Edit: I think that is a cop out! They love Baseball!
Nyc_Gamer is right! It's just like over here... Americans mostly support their own products! Wait... that's not right! We support whatever we feel is interesting! I believe it's just that MS hasn't done enough to earn peoples respect as a brand! Quite possibly, the Xbox 360 might be looked upon the same way we feel about Daewoo products in america!
AAACE5, you're wrong. Americans buy foreign products all the time. Toyota is the leader in vehicles for the US market, right? Sony, Samsung, Panasonic, Toshiba, lead the television market. In Japan, the Iphone is a wildly popular product, just as it is in the states. I don't think American companies make good vehicles or good electronics, overall. The Japanese will definitely buy a product that is popular and functional and futuristic. The Xbox 360, while a good gaming machine, isn't exactly the most futuristic console, in terms of hardware. It still uses DVD, and it has a dubious failure rate. If Microsoft plays its cards right, and tries to change its reputation by changing their practices, I don't see why the Japanese wouldn't accept their improved products if they proved to be superior to the competition.
@AAACE5 Actually baseball it a sport that came from the UK. It is just far more popular in the US.
Japan People want high tech console, not support their own. USA people are the true their home product, look at them they buy even more than two 360's :)
Actually JAPANESE buy the PS3 because it offer games they Are INTERESTED IN! Just like wii. The xobx has nothing to offer in their eyes. ALl the Rpgs are now Available on PS3 with more content. All the titles like Demon soul Yakuza are exclusive to the Sony brand. Which makes the obvious Choise of console. In America people buy Xbox 360 Because there's Shooters etc etc and that's what Please them. This is not about Americans supporting their own console or japanese doing the same you idiots.
if microsoft wants japan they are gonna have to take it... with good games. stop with all those stereotypical anime "games". because not everyone in japan is an otaku.
Well, its definitely not true that Americans support their own product based off location. Note how poorly the original Xbox did in comparison with the ps2. As for the 360s greater success here and failure in Japan. I think that largely boils down to the entry barrier (its not established there) and the differences in the games each market plays. I have my 360 for FPS and TPS... and Limbo?. The market for those types of games is pretty small in Japan (except maybe limbo, but thats an Arcade title... not really a console mover).
explain the ps2 last generation or ps1 before that!!! both were pretty weak
But they had the games. Microsoft has always lacked a major first party base. And the way they're operating now, it seems they won't likely start acquiring studios.
they lacked games? I didn't know games choose systems. Japanese devs didn't even try to make games for it and why is that? Xbox was easier to program last gen too. truth is 360 success forced them to make games this time. And they still won't buy it!!! If you looked at japanese 360 marketplace they have plenty of love and anime style games. Even getting 15 month exclusive on rpg didn't work. All in all they just don't like western stuff.
They just don't like last gen technology for the same price as current gen.
Maybe Japanese gamers are more tech savvy. They know what they are getting. Most of my buddies, that bought xbox. They just want to play Halos and Gears... they don't care about the specs. Or anything.
Because even Japan knows M$ is the villain.
It's not just a case of Japan only supporting their own products. Anyone else who has been to Tokyo can agree with me that Japan shying away from foreign products is a complete and utter fabrication. Apple has a HUGE presence in Japan for example. Just Microsoft doesn't know how to approach that market. Buying up a few JRPG's and calling it a day was never going to help them in the long run over there. And what with the whole RROD debacle, a country that is so particular about quality and perfection was never going to catch on. Microsoft is an EXTREMELY American/Westernized company. They're almost the embodiment of western business I think. And I think it's their mentality that prevents them from finding their foot in Japan.
I've spent a lot of time in Japan and I agree that the fact that Microsoft is American is not the problem. For whatever reason many Japanese love American "culture", so being American is not a detriment. But as the article said, they aren't going to buy something just because some company says it's great, you have to show them why it's great. I guess they just aren't as gullible as western consumers.
Exactly. I noticed a lot of the marketing out there tells you exactly why a product is worth buying. Gives you incentive where as Microsoft's marketing is all about hype. I mean look at Kinect. We never knew anything about it for over a year yet it survived on the hype alone. Marketing like that doesn't work in Japan. EDIT: Where are my disagree's coming from? Try and tell me I'm lying when I say we knew absolutely nothing about Kinect for over a year, not even a proper name. We had seen no solid games, not solid hardware specs. Just concept and tech demo's and the one thing keeping people talking as the hype. Not the games shown for the device. That is a typical western business strategy.
hasn't showed anything great about the thing either just the RROD and games they don't even like sometimes i hate being in american because people are so stupid here and there is a reason i own a wii and a ps3 to me they have console that will last u longer and games that will make americans and the japanense happy..
"sometimes i hate being in american because people are so stupid here" I'm sorry to go off-topic but the irony is killing me here.
"gullible as western consumers" So westerners are gullible for liking and wanting a 360? WTF...I mean why can't we just be honest and say MS has made a lot of enemies and Japan just doesn't like them.I'm not sure how else you expect MS to advertise over there but I say who cares. 360 is doing a phenomenal job even without them.
yea japan loves parts of american culture. They love Baseball. And look at earthbound.
all it needs is to make sure that the console does not scratch the discs when I happen to move it at an angle. Is that really hard to do? I'm dying to buy 360 games, but the....well make it better that's all I'm asking.
That's a pretty dumb excuse. What compels you to shift your console's position while the disc is in play? Just because you feel like it?
“When Microsoft brings something good, they tend not to really explain it,” he continued, “They say, “This is amazing! This is awesome! What do you think?” but I think Japanese consumers usually require a bit more guidance.” “They tend to be in need of further explanation, so you have to say, “This is big and awesome! And this part is made of this and that’s why it’s good. And this could do this much things and that’s why it’s good,” and I think Sony is probably, so far, better in explaining things to the Japanese market.” So they don't blindly follow AMERICAN hype?
Think its more about being given something, being told its amazing yet leaving people to figure out how on their own, and being given something that shows itself to be amazing. Love or hate it Wii's amazing was waggle while the PS3's was direct HD support. Meanwhile the 360's "amazing" came with qualifiers like XBL.
I don't have the answer, but if I had to make a guess, it would be that they prefer "home grown products" (Buy Japanese).
When was the last time America had the technological advantage over Japan? We are just getting HDTVs and they had them for 20 years now.
Their country and population is smaller meaning it takes more time for a country with 300 million compared to 30 million to do something at the same pace.
shitty hardware boring western type games all the time and a new halo like every 2 years just to fill there pockets with money its no wonder why japan would rather stick with sony and nintendo and i don't blame the japanense either..
Microsoft does not cater to japan's gaming tastes as a whole. Nintendo and sony already can cater to japan because they know them the best. it's their home turf. also come on look at Microsoft's usual line up of video games on their system. i like some these games,but japan not so much gears of war games - alien shooter halo games - alien shooter crackdown games - open world shooter fable games - a rpg that japan might like but prefers jrpgs these games hardly cater to their tastes as a whole. oh and don't go saying "sony has plenty of shooters too". they don't push those games to sell in japan cause they know it won't anyway. they push those types of games on Europe and especially America because they just sell more in those regions.sony has games to cater to every type of gamer not just ones for people that like to shoot stuff all the time. well Nintendo, they're Nintendo they have universal success in all regions. i think Microsoft needs to invest in first party studios a lot more and next gen make sure they make games that cater to japan a lot more other than hentai games and jrpgs that's just stereotyping lol.
The 360 is a very shitty console, hardware wise, it's loud and it used to break down constantly. The Japanese who have been following Sony and Nintendo forever aren't going to go for that. Not to mention their tag "jump in" doesn't translate well in japanese.
Because japanese people aren't simpleton like most americans, like the guy said just by going "this is amazing! this is awesome!" might work here but doesn't work there, they(japanese) tend to look for the little important details that we ( westerners) sometime ignores.
Let’s be fair. The Xbox brand has done better in Japan this generation when compared to the last. As for doing better? I think it’s just a matter of sticking it out and building on the current install base. I don’t have the numbers but how many 360s have been soled in Japan to date? At a guess 1 million? Maybe 1.5? The Xbox is still the new kid as far as console gaming in Japan is concerned. The RROD was a major issue of course, but the brand will be better off for that setback in the long term. Microsoft has run a good race this gen with the Xbox 360. I only expect them to get better from here on.
Sony all the way
sony really needs to worry about when competeing in japan is nintendo MS is out of the question and alwas will be..
Microsoft should of atleast worked out something to make FFXIV on xbox. They seemed to have just given up on it. More copies would have sold on PS3 but im sure it would of given Xbox a boost over there. They do have Monster Hunter Online but when ffxiv hits atleast 1/3 of those people will make the transition.
Cause it's a big heartless American corporation and everyone but America hates America?
I wonder why xbox360 is still in Japan. Every week M$ sells only 5000 units in Japan and I guess at least 2000 units going to China or other Asia. Is this worth? I wanna ask M$. I think they should get out of Japan and focus on US.
it seems that the japanese consumer needs a good reason to buy something and people who buy xboxs dont need a good reason, just hype
of all the websites it just had to be on xbox360achivements.org. ya should see the comments they are writing on there about this article some are just being flat out biased against japanese gaming preferences and some understand why it is what it is.
How North Americans have supported a shoddy overpriced piece of equipment that is the 360. Not only hardware but other issues as well. I'm glad the rest of the world didn't give in to the master marketers at MS. Been gaming for a long time and do research before buying expensive items. Was considering a 360 but after all the issues became known there was no way I could support MS' practices. I did buy an original Xbox but no way this time around.
It's b/c America dropped not one, but two of those presents for them. Put it in this perspective - if Afghanistan came out with the 360 and the PS3 was created in America, you think Americans would buy the 360??
Maybe the 360 just doesn't have enough panty sniffing simulators and tentacle rape games for their taste. Frankly Japan simply doesn't matter anymore, all the great games on the Ps360 are from western and european devs anyway.
I think japan still hates america for hiroshima had a friend who went hiroshima and was spat on over charged for food and drink they realized he was australian and appologised gave him free drinks all day lol .
What and when did they try ? the only japanese titles ms brought in japan came in late . The launch had the same western gzames they never gave a crap about , like perfect dark . It's amazing that to this day people dont get this and wanna find crappy excuse . Just try having sony launch a console with mosly pachinko for the first months in USA , and try telling me it was a case of protectionism .
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