Touch Arcade Review: iShoot 2

Touch Arcade:
Ethan Nicholas grabbed headlines when his Scorched Earth-alike, iShoot shot up the charts to grab the #1 spot in the top 100 paid apps category, dethroning the mighty iFart Mobile. What's particularly interesting about his success is that the game had been languishing in the App Store for several months until he released the free iShoot Lite, which instantly started to climb the charts, bringing the paid app with it and thereby defining a strategy that many would follow with varied success. For Nicholas, his success with iShoot was such that he was able to leave the day job behind and focus entirely on iPhone development.

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