The gaming indusry is very casual, but some gaming journalists receive press releases that go well beyond that line. SouthPeak Games recently sent out a wacky email that asks for a t-shirt size for their upcoming game, Battle Vs. Chess. It's the kind of email that makes you wonder how far companies are willing to go to promote lesser known games out there.
Who does not know the wonderful game of chess. It is believed that the game originated in India. Over the years, the rules have changed, making chess what it is today.
"Check vs. Mate is a title I heard about while over in Europe back in 2010 (known as Battle vs. Chess in the European countries). It was a title that promised me my childhood. The 3-page fold-out poster that came with the local German magazine offered me so much. Battle Chess would be back with a burning vengeance." (darkzero)
Digitally Downloaded writes: "For the Chess purist, there’s Pure Chess, but for people looking for a really great twist on the classic Chess formula, Battle Vs. Chess offers it. It’s perhaps the most surprising game of the year to date."
That was a terrible email. I'm surprised it got even past PR in the first place. If it was planned and they knew what they were getting into... bravo though. Battle Vs Chess... I mean, how do you market that?