The 10 Biggest Brand Disasters of 2010

It's been a rough year for those in the branding business at big corporations. SEC investigations, massive product recalls and oil spills (among more traditional factors like competition and slowing sales) have taken a toll on the reputations, as well as the stock prices, of some of America's most well-known companies.

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Godmars2904878d ago

What, like listing Sony between BP and Toyoda?

And you'd think the only reason Google lost value was all the re-investments and buying they did.

For that matter, where's MS with Vista? You mean to say they didn't take a hit?

Poseidon4878d ago

vista took a hit hard godmars

moparful994878d ago

Well the article did say that it only tabulated brand value in the fiscal year of 2010.. But nonetheless they are quantifying a percieved value and you really cannot do that because value is highly subjective.. Just because the ps3 brand is estimated to have less valuation then the wii and 360 holds no bearing over the quality and sales of the console.. Sony has an all inclusive console meaning they only make money off of console sales and content sales. They dont have revenue drivers like live gold memberships, and myriads of acccessories, and charge for nearly everything in their online store.. Microsoft has these factors to buffer their income which of course skews this evaluation. Thats why I dissmissed this article in regard to the ps3.. But sony is an entertainment company, everything they do revolves around entertainment and the goods asssociated that goes with it. So its not hard to believe that sony as a whole has slipped in its revenue do to the laggin economy seeing as entertainment is a luxury and is usually the first to get cut in peoples budgets. You can also factor in the tremendous amounts of R and D that sony has been doing recently which costs lots of money with little in the way of short term gains.. Don't fret people sony is still doing well.. Ohh and the main driver of microsofts success has always and will alwasy be windows software... So again something else they have to weather these economic woes..

Poseidon4878d ago (Edited 4878d ago )

1. BP (BP)
Brand value Jan. 1, 2010: $20 billion.
Brand value June 30, 2010: $0.
Change: -100%

i remember that damn oil spill in the gulf, it was a hit nobody would expect, a damn tragedy.

4878d ago Replies(1)
4878d ago
ndibu4878d ago

You know you're a fanboy when you read this and you're praying that the console manufacturer that you support is not on the list as you're feverishly scrolling down.
You know you're an even bigger fanboy when you find yourself grinning at the fact that the company that you do not support...ah heck, why do I need to explain myself?! Sony has lost brand power and it made me smile!!
Do not judge me! Don't you dare judge me!!

yewles14878d ago

"Do not judge me! Don't you dare judge me!!"


moparful994878d ago

Why are you happy about a company losing profits? Especially one like sony which has done more for this industry then anyone else? You and the people who think like you are going to kill this industy with that kind of logic.. Please stop.

ndibu4878d ago

Vista was not this year's hit...read the title of the article please.

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