Industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes are announcing the formation of Silicon Sisters Interactive, a new Canadian video game company that will create games for a predominantly female audience.
According to the Entertainment Software Association, female gamers are one of the industry’s fastest growing demographics, with women currently accounting for 40% of the overall gaming audience. Silicon Sisters plans to capture and grow this rapidly expanding market by tailoring games to these players’ daily lives and personal interests. Their target customers—women of all ages, from tweens and teens to hard-working women worldwide—comprise an audience that the company’s all-female design staff inherently understands.
Gamesauce says: "Based in Vancouver, Canada, Silicon Sisters Interactive is a female-run game development company creating games for females. One such game is Everlove: Rose, a romance game where players follow the main character Rose as she searches for answers to her problems by entering past memories. Kirsten Forbes, COO, shares the story of Silicon Sisters and the creation of Everlove: Rose."
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Drawing a blank? Shake off that stumped expression, put your game on pause, and look north.
Gershkovitch's comments were echoed by Clint Hocking earlier this month in a recent column for Edge magazine, and Silicon Sisters' COO Kirsten Forbes said that they have been following that conversation with great interest.
"We're trying to build games with a female sensibility," Gershkovitch added. "It's not impossible that men can build games for women, of course, but most men that go into video games build games that they want to play - not as much games for their sisters."
"My point of view is that most of that has been done from a male perspective, and I think it's important to ask what those games might have looked like if there had been females in design decision-making roles. That's a really crucial missing piece. You have women on teams, but rarely in decision-making roles. That's the idea we wanted to play with: what would that look like?"
Well I disagree and so does Amy Hennig(Naughty Dog) & Kellee Santiago(thatgamecompany)
really?
THAT'S THE NAME THEY ARE GOING WITH...
lol wow