Activision should be a more loved brand than they are

Eric Hirshberg will become Activision's new CEO in September and one of his first missions will be to repair gamers' perception of the publishing giant.

[Quagmire]

This guy should take over Kotick, coz Kotick really should get back to work in hell, heard its a mess down there without him.

[rroded]

i doubt hes the only douchbag at Activision

one things for sure the new ceo has a lot of work ta do if hes going to try n restore their image

[T9X69]

Probably not, but I bet hes the #1 person behind the milking of almost every franchise they have, seeing how he is a money hungry bastard.

[Yi-Long]

... Bobby and Activision are the cancer of the videogame-industry, and are the prime example of everything that's wrong with this generation of gaming!

[Nihilism]

"kotic is sad but
i doubt hes the only douchbag at Activision "

So true, he is just the friendliest face out of all the douchbags there...and considering his evil grin and dollar sign eyes, I can't fathom the evil behind him.

[FreeFalling]

I don't really care what's behind Activision, I just buy the games that I want/like. If they're published by Activision, then so be it.

[RememberThe357]

If Activision is on the case I will not pick the game up. I'm done supporting a company that doesn't value it's consumers.

[moparful99]

So you like to buy games like modern warfare 2 that is as broken as any game I can remember? If you like throwing your money at companies like that and telling them its ok then I sense your house is full of faulty products..

[Forbidden_Darkness]

I bet Activision paid C&VG to write this LOLzers

It honestly wouldn't doubt me at all

[UnKnOwN-pRoPhEcY]

the reason i don't care for activision as a company any more is because they got so greedy. they got a little success and now are exploiting it. cod4.. great game! got a map pack with 4 or 5 new maps for $10!! Activision recently released the second map pack with 3 new maps for $15.. so that's 6 new maps for $30?!?!? I have to admit that I did make the mistake of buying the first one.. and unfortunately my close friends who play MW2 (which is now only one of my friends) bought it before I could share it with him.. so he actually paid for it too! they definitely need to do something different with that company.. maybe a new CEO would help...?.... not gonna hold my breath...

[DORMIN]

They better start making this overpriced BS free, especially if they want to 'repair my perception".

[thebudgetgamer]

the first game i ever bought with my own money was an activision game

[DelbertGrady]

Maybe if they changed their ways.

[Alos88]

They were a loved company; then Kotick showed up and acted like an unlikable corporate ho, and a smarmy one at that. Activision still produces some great games, but as long as Kotick wants to play the industry's bad guy gamers will be willing to respond in kind.

[Senden]

The thing is.. half the problem was completely self inflicted and could have easily been avoided if Kotick didn't act cocky and open his big mouth. If activision want to win back the gaming community, the first thing they should do is sack Kotick. The second thing they should do is issue a public apology for the treatment of the former IW employees.. only then should they consider appointing a new CEO who can win our love back.

[DaBadGuy]

I only want one thing: I want Kotick on his hands and knees apologizing to West and Zampella, that would be sweet. That, or his immediate death and/or firing. Sure the games are good, but the tree that bore the fruit is rotted.

[Baka-akaB]

I dont think it's a pure coincidence , that aside from blizzard stuff , i usually dont care for activision games .

Pure greed hardly ever produce anything that good .

And even before the "kotick" era , i remember mostly some rare few gems , form studios that stayed at most a few years with them as publishers .
So unlike square , capcom , namco , ea , ubi soft , and many others actually known for various strong brand ... there is nothing i can associate Activision with , besides COD .

[YourFlyness]

The Activision guy on the PS Blog in the Blur Post is taking some heat, but props to him for replying back

[raztad]

I'm far from being an Activision fan, not a COD fan or anything in the lines. However, I dont quite understand the rage against this company. They only want to make money out of their products as anyone else.

COD is ACT big cash cow on consoles. Is Activision to blame for wanting to get as much money as they can from it? I'd say no. Look at their MW2 map packs. Regardless the price they sell through the roof, showing there is a huge demand for them. If you ask me Activision should had charged more.

Is ACtivision to blame if there is demand for a COD per year? I'd say no. Black Ops is already ranking high on preorders, even better than MW2. So in all fairness ACT is only providing the market which what the market demands. When the cow runs out of milk, they will stop the milking.

[PainisCupcake]

The rage is pointed primarily towards Activisions boss, Kotick, he's openly stated that he's only in it for the money and that if it wasn't illegal he would charge more for COD, and since COD is so popular he's gonna milk it for all its worth.

[rustyspoon80]

I dont have a problem with them releasing a new cod each year. I get bored playing the same maps so dont mind. plus as the supermarkets sell it for £27 its not that bad. They just need to support them better, fully testing them before release, having beta's and releasing patches ASAP. That and the map pack prices need to be considerably less (FREE).

[BYE]

Activision really expects people to change their opinion about the company because of one guy.

Sorry, Activision, lame move. Customers aren't dumb.

[Senden]

Well technically it took just one guy for our negative opinions to surface, so I guess they think it'll take just another guy for our opinions to improve.

[radphil]

It's harder to forgive for past mistakes, than to be optimistic and move on.

[ReBurn]

I wonder how many people who frequent this site remember Activision back when they were making Atari 2600 games? Activision pretty much made the 2600 worth owning. At the time their software was some of the highest quality you could get on a home system.

Fast forward to today and Activision is the company people love to hate. It saddens me to see it.

[radphil]

The funny thing is that their quality dropped so far going from Atari to Nes. The games Super Pitfall and Ghostbusters come to mind. Granted I know they weren't entirely made from Activision, as they were translated and all, but the quality of those games were not only buggy, but lazy.

[Baka-akaB]

super pitfall on snes was awesome ... and then for a while they had id software ... that's it .

Again there were obviously more good games over their existence , but they didnt leave an kind of iconic imprint or association besides that .

Everyone easily associate EA with fifa , madden , nba live and a few others games .
Everyone knows square for final fantasy , dragon quest and many other rpgs .
Ubisoft is famous for rayman , clancy stuff , assassin creed ...
Capcom got easily so many iconic title to chooose from , between street fighter ,resident evil and megaman

Namco got a strong 80s arcade presence , the anime game from bandai , tekken , soul calibur ...

What does activision stands for , at the end of the day in the collective mind ? COD ... or maybe guitar hero

[d10sfan]

Im probably never going to buy a Activision product again. They do not care one bit about their customers, except for how to try and grab more money from them. $15 map packs, really? Plus their games have slowly but surely gotten worse. The only thing they have released lately that is not COD is Singularity and that might as well be a new perk in the next one.

The only thing I see that would happen to get the majority of people to like them is to stop being a cash cow, and using the ridiculous amounts of money theyve made to support the community and actually release a new game. They do not need DLC money, look at MW2 sales. Do you really think that most of that was spent on development? Hahahaha

[moparful99]

Agreed. I'm soo pissed that they took all of that money from the launch of modern warfare 2 and instead of upgrading the servers and matchmaking systems they continue to use the outdated and laggy server hosting. I can only play mw2 between the hours of 9pm and 6am without lag and server connection timeouts and all of those other issues.. Its so annoying to have full signal strength yet I continue to lag in game which causes my KDR to drop significantly. Activision will get no more money from me until they change their acts.. PERIOD.

[Anon7349]

What the hell is this talk about Activision releasing good games? Activision hasn't, doesn't and never will release a decent videogame. They releases nothing but rehashes, horrible Movie-games, Crappy COD games, and terrible music games.

I stay away from that company like the ****ing plague.