One Billion Sold: Why Microsoft Xbox Live Has the Best Online Strategy

A forerunner in the online-connected console market, the Microsoft XBox Live service earned more than $1 billion in 2009, according to Bloomberg. Microsoft has had some serious marketing issues with its upcoming Kinect and the recently-deceased Kin One and Two, but the eight-year old XBox 360 online service is now officially the one to emulate.

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MariaHelFutura3025d ago

Because their getting rich charging people to use their own internet, I swear their using some sort of spell.

Cold 20003025d ago (Edited 3025d ago )

Maybe their isnt a spell...maybe just maybe people pay for Live because they have money and it doesnt bother them paying for it.

There is 25 million Gold accounts according to MS.

25 million people who chose to pay...why does it hurt you guys so much...its not even your money o_0

People waste their money on cigarettes, they're paying money to get lung cancer and die faster. And its not 3$ or 4$ a month....its like 5$ a day.
But I bet you dont give a damn do you cuz it aint MS. For all I know you're a smoker yourself.

Tony-A3025d ago

Actually, only half of the 25 Million members are Gold, so about 12.5 Million are Gold.

sikbeta3025d ago

Or maybe just maybe people pay for Live because they WANT to play On-Line...

25 million people who chose to pay... cos if not, they only have a Console for Single Player use Only....

Shang-Long3025d ago

hate it or love it. its smart and cruel lol

it might suck for some, while others could care less about $50 a year. but online play is a demand.

absolutecarnage3025d ago

where i live its 11.50 a pack, I honestly don't how people can afford to smoke, People who smoke two packs a day is 23.00 ouch, that 675 a month. I rather pay 39.00 dollar on live thanks for a year

candystop3025d ago

If live were free it would still be a better deal than PSN. Sony must have you SOny fanboys tamed or something because if you can't see this as a slaughter towards there free efforts your just lost souls.

Rainstorm813025d ago

XBL is the best online strategy.......for MS

Double Toasted3025d ago

It's the best console online experience...period. Are there any other options out there? Nothing remotely significant. I thought we already been through this. MS will always be ahead, they run this shit, they make the trends, and they set the standards. Follow the leader. Get down or lay down!

DigitalRaptor3024d ago (Edited 3024d ago )

Well it should bother them! Especially when you take into account what Bob Kotick has recently said regarding XBL. If Activision start charging for CoD online and the next consoles all start charging because of the trend people set by paying for XBL, you still think that would still be ok?

mikeslemonade3024d ago (Edited 3024d ago )

I wouldn't say the service is that great, but the thing is Microsoft took advantage of this first. They know if they can hook the consumer they will more than likely have them paying for xbl gold every year. Not many people will stop paying if their friends online continue to pay.

I tired of people trying to defend that xbl gold is worth it. It's just another nickle and diming tactic that you guys are defending. You see Sony offering some kind of premium service now too. It's no different than DLC right now. Now more and more incomplete games are being made because there's people voting "yes" with their dollars for it.

evrfighter3024d ago

even though I'm a pc gamer i have a few xboxlive accounts active. one for me and a couple for my brothers when they come over.

I just cancelled my mmo subscription $15/mo ventrilo server $6/mo and fileplanet $7/mo that I never used anymore yet kept active just cause.

will probably never pay for psn+ though.

IdleLeeSiuLung3024d ago

The market has spoken and it has deemed that whatever value Xbox Live Gold provides, regardless of how YOU think it is worth it or not, is worthy!

I mean after all, 12.5 million people choose the "inferior to PS3" Xbox 360 and willing to pay a subscription fee every month. That tells me that people see value in Live Gold!

You can b!tch and moan about it here, but the 12.5 million people and increasing don't give a squat! They are paying and using it!!!

End of story.

madpuppy3024d ago

you have NO CHOICE but to pay.

I dare anyone to disagree, if you do, Man Up and prove that you play online with your 360 for free rather than cowardly disagreeing.

n4gno3024d ago

...or Just sheep who like mediocrity, or stupid nationalists ;)

Perjoss3024d ago

Live is a great service, I'm sure it takes many people to keep it running as smooth as it does, I'm happy to pay for that, people that complain about Live costing money either dont even own a 360 or need to get a job, It's not like its expensive.

D4RkNIKON3024d ago (Edited 3024d ago )

One has value that surpasses the subscription cost within the first month. The other charges for features that are free on every other platform to date.

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MariaHelFutura3025d ago (Edited 3025d ago )

I own a 360 cause I love gaming. I don`t really like the 360 though it doesn`t have many games I`m interested in. I`m not a sucker though and I`m not short on money either. XBL is a scam, period.

F**k the PS3, people have playing games on the PC with x-gamechat for year for free with mods which XBL doesn`t allow. Am I missing something?

soxfan20053025d ago (Edited 3025d ago )

Your argument is like saying oil companies are ripping people off by making them pay for gas to use their own car. After all, someone could travel for free on a bicycle.

Do you really think anyone pays for an internet connection for the sole purpose of playing Xbox Live? The internet is used for many puropses - nobody is being charged by MS to use their own internet.

KonohagakureFC3025d ago

Cant be paying for the net twice.. no browser

Philaroni3025d ago

I just look at XBL as a big MMO and the cheapest one at that. MS are not asking for very much and to date until you can find something that is just as good for free or a lower price it is justified. Like Dishnetwork and Direct TV you can compare, granted you can get a good deal of channels free with a HD antenna its not close to the same. As it stands XBL has no comparison. Even PS+ is hard to compare with anything.

pippoppow3025d ago

@Soxfan.. Actually it's like going to a destination and having to pay a toll one way with more traffic or free another way with less traffic and faster.
Just being charged to play games online. Take any 3rd party game like GTA4 and other multi-platform releases. Free to play online on the PS3 and PC while on the 360 it isn't. Is that fair? Also, why should MS charge for a feature the game makers themselves do not charge extra for. No wonder some are thinking of a multi-player subscription fee. Why let MS make extra money of off their hard work.

It really is amazing how 360 fanatics defend XBL fees. Thry also believe dedicated servers are not needed but when Gears 3 was erroneousness reported to have them it was greeted with excitement. Also if Halo had dedicated servers with 256 players and looked like that war zone like Halo commercial, 360 gamers would probably faint. But then most I guess aren't long time game players especially long time PC gamers, so they don't know any better. What's sad is if MS were to charge as much or more next gen, the same 360 die-hards would support them no matter what.

Godmars2903025d ago

By the logic you're trying to present a Gold account should be able to get onto XBL w/o an active internet provider.

NegativeCreepWA3024d ago (Edited 3024d ago )

pippoppow, GTA4 uses MS matchmaking servers on the 360 and the ps3 version use servers paid for by rockstar. Like COD games for the ps3 use gamespy servers for matchmaking that are rented and the 360 version is done on Live servers.

People dont understand that MS runs the matchmaking servers for nearly every game on Live while Sony only handles 1st and 2nd party titles making 3rd party devs and indie devs fend for themselves. None of the indie games and most of the arcade games wouldnt have online play if we didnt pay for Live.

Do you think its cheap to handle matchmaking for 12million people, I would like someone to name a company that does that for free.

edit: so ms should just handle everyones matchmaking for free are you that ignorent. Or better yet MS should drop the fee tell all the 3rd party, indie and arcade devs that they have pay for now on, and the ones that dont or cant pay loses online play. That will go over well, the price is well justified considering what MS doing. Untill Sony does the same for free it always will be.

pippoppow3024d ago (Edited 3024d ago )

Fee still not justified. There are adds and micro transaction that more than pay for the service. It's pure greed. Also do you think having dedicated servers is cheap? The ability to play online should be free for all gamers. Those that want the fluff can pay extra for it but online gaming should be free. I could understand if all platforms charged a fee because there was no ther way but that isn't the case.

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BubblesDAVERAGE3025d ago

not people big difference...people have multiple accounts

yippiechicken3024d ago

Do you really think very many people have multiple Gold accounts when each account would need to be paid for?


Kinda like what PSN has..............

killershadow1173024d ago

So you have a bunch of servers set up in your house so people can connect to you? That's right, I didn't think so, keep your comments to yourself.

evrfighter3024d ago

wtf are you talking about?

all you need is a router


PirosThe4th3024d ago

lol... both PSN and STEAM... are free... and they are awesome services...
I got Steam on my PC and owns Live... I would hate that Microsoft takes Games for Windows Live and turns it into with Xbox Live is now...
I would hate to pay for online on pc...

NegativeCreepWA3024d ago

PSN and Steam dont handle matchmaking for all the games on there service like MS does for Live.

COD on PSN and Steam are done with gamespy servers as with many games.

radphil3024d ago

@Scar 360WA

Then explain how I can host a server directly from my computer for TF2 without the use of gamespy, cause I'm doing it.

NegativeCreepWA3024d ago

Can you not read, I never said every game uses gamespy servers and if your rooms are showing up on a matchmaking list people are conneting through some ones server to get to your room in the this it would be steam since its a Valve title. Your able to run a dedicated server, but too stupid to understand this.

radphil3023d ago

@Scar 360WA

I'm apparently "too stupid" for your comments, yet you resort to personal attacks....

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radphil3024d ago

I like how there are those one here that are willing to accept the whole idea behind $50 a year, when they tried to pull the same crap for PC, and they didn't get far in that aspect considering the PC crowd wouldn't put up with that when they had online gaming long before consoles.

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ActionBastard3025d ago (Edited 3025d ago )

It's the fast game update and cross game chat spell. Blinds them to the ridiculously slow download speeds for demos, add-ons, and games. I think it also makes them think there is value in paying for the net twice.

NotoriousWarrior3025d ago (Edited 3025d ago )

@ Cold 2000 - there are around 12 million XBL Gold accounts.

Yea XBL seems like a rip off. I know its only $40 or so a month but why would you pay for something that you are already pay twice for. Buying the game and paying for the internet should be enough. MS asks for extra for no reason, you have to pay them to actually play what you already paid for and to use the internet which you already pay for...i find it dumb.

ECM0NEY3024d ago

I find u dumb

Do some research before u post plz

DA_SHREDDER3025d ago

Wow, this article is complete garbage. The guy who wrote this article is full of crap. For one, the ps3 has netflix regardless if xbox had it first, secondly, the only thing that xbox live has over the psn are annual fees, and cross game chat. Its no easier or harder to find or connect with friends on the 360 than on the ps3.

Also, the fact that the psn is free is the biggest factor on who's better than who's service at this point cause they are almost identical, except there is better games on the psn. Forget those indy devs. 99% of those games are garbage. You get full fledged games on the psn, not to mention how highly rated most of them are. This journalist is either uninformed, or a complete noob when it comes to games.

T9X693025d ago (Edited 3025d ago )

Or he isn't a PS3 fanboy. Free isn't always better, you get what you pay for. On Xbox is MUCH easier to communicate, send game invites, chat, message your friends than it is on PS3. If I get a message on XBL, I hit my guide button and it goes straight to the message within 2 seconds and I can reply by, text, picture, or even voice. On PS3 when I get a message, I hit the guide button and about 10 sec later the XBM loads up (I'm talking in game here) then I have to scroll to messages, select the message, then open it to reply.

Go look at the Playstation Blog share, and tell me why there is 14,000+ voting for various options for communication, like one button press to go to a message, cross game chat, voice messages etc. You fanboys on N4G are so damn hard headed and have Sony tickling your buttholes that you can't accept maybe your system has some faults. If you want real PS3 fans you go to, if you want cry baby fanboys who think they are better than everyone, you come to N4G. Nuff said.

Actually why don't you head over there right now and read some of the suggestions REAL PS3 fans want, you might be surprised. Every system has its faults and areas that can be improved and communication is one of them for PS3 and the REAL PS3 fans know that, which is why they are bringing it to Sony's attention. I'm glad Sony made the Playstation blog share, because it shows Sony wants suggestions on how to improve their product, if they came to N4G looking for suggestions they would get nothing but "We <3 Sony" "Your perfect". Instead of consistently defending your hardware why don't you give Sony some suggestions to improve upon it.

Its people like you that make PS3 fans look like a bunch of jackasses.

msbabie200343024d ago (Edited 3024d ago )

to r2d2, he may be down to one bubble because of the sony cultists on this site, but looks to me t9 only needs one bubble.

best post ive seen on here in months, again tell it like is t9. i think its hilarious that these sony fanboys on n4g consider themselves gamers, unless you can type/troll n4g 24-7 and PLAY GAMES, their is no fuckin way they play a damn thing! ALWAYS THE SAME ONES!

oh wait they play:
sony defense force on n4g- and as a mini game on here they get " bubble pop"

ps3 "gamers" more like fanboys on n4g are a sad ass bunch. glad they think they're so damn high and mighty to tell people what they can spend their own damn money on, and define "value" for all.


Rainstorm813024d ago


I was agreeing with what you said til the fanboy in yourself started to show. I mean really bashing PS+, Its a service with value just like the features XBL gives you,

get off your high horse, its all fanboys that make N4G unbearable at times not just the PS3 or 360 ones.

msbabie200343024d ago (Edited 3024d ago )

its ok to see the same bullsh1t on n4g from the same people/ group of people but dare i say something that is a huge FAULT with psn+ but you say im the fanboy?!

i got both ps3 and 360 been a live member for 5 years, been on psn since 2007. how dare i say A NEGATIVE AGAINST PSN+ RIGHT? GIVE ME A BREAK. i know they're different, but let me ask you something...

psn+ is just like a damn sam's club membership, which i have, if i use it and get discounts on things, but later on it expires, does sam's club come back and take the shit i got at a discount?

wait a minute, im making too much sense for you, i must be a fanboy right? i mean how dare i show the BIGGEST fault with it right?

t9 and also myself are right, if sony went by solely what YOU AND THE OTHER SONY DEFENSE FORCE SAY then we prolly wouldn't even have in-game xmb...because before that the sony fanboys on here still praised that console and psn like it was "perfect"

GAMERS like me and t9 we want improvements, and without constructive criticism to these companies, improvements would never be made. i guess i need to go to the ps3 forums and kiss sony's ass, then go to xbox .com and kiss theirs right, since they're so "perfect" as is.

GAMER AND A CUSTOMER of micro and sony, i feel like if my complaints are valid, and the improvements are realistic then guess what, IM A VOICE THAT ONTO THESE COMPANIES.

oh wait, that's being a fanboy........

Now it comes down to are those communication features worth 50$ yearly? <--your words. know what dude to some people that alone is worth 50 a year, you know what else makes it worth 50 a year to some- EASE OF USE.

NegativeCreepWA3024d ago

Well said guys. Bubbles for the both of you.

moparful993024d ago

Ok T9 this isn't an argument over ease of communication its an argument over why you have to pay when no one else does.. When the "core" idea of online gameplay is exactly the same on psn and live it basically means you are paying 50 bucks a year for a bunch of social options PERIOD.. Now if you love paying that much for some social feature well knock yourself out but for me I want to play my games and all that other crap is secondary. Can I play games online? YES. Can I connect with friends? YES. So on to your Most wanted features, just because the community wants features means that psn is flawed?? Really? Thats the most asinign thing I have ever heard. Sony is building the psn from the ground up on th ps3. They've only had 4 years to make it what it is whereas microsoft has been working on live for 8 years.. Sony has done a fantastic job with psn and they are constantly updating and improving it. SO get off your "I'm not a fanboy" high horse and shut up for two seconds. Is psn perfect? No then again nothing is.

commodore643024d ago

@ t9x69

well said, buddy.

+1 bubble.

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R2D23025d ago

but say good bye to your bubbles and prepare to be labeled a 360 fanboy.

N4G the number one site for console wars :)

Rainstorm813024d ago (Edited 3024d ago )

I agree, that is XBL ace in the hole over PSN, Communication.

Xbox360 was built with XBL in mind thats why i feel its so streamlined, (from acheivments to chart to parties) where as PSN was born and has evolved on PS3.

I dont think we will see PS3 communication features that rival the 360 until next gen. Remember XBL wasnt what it is now on the original Xbox, the same thing seems like it will happen with PSN.

Now it comes down to are those communication features worth 50$ yearly?

Personally i pay it to play games online with my friends if that was free i probably wouldnt pay, but since i do pay i use ALL of my Gold member perks.

PirosThe4th3024d ago

yeah... right now is all about which one is more user friendly than which one is better...

deadreckoning6663024d ago (Edited 3024d ago )

@T9X69- Bubbles

"Because the xbox fanboys are on every PlayStation topic too, don't be so naive..."

Don't give me that B.S. Look at the forums and check the number of people who are in them. The PS3 section is the majority. ALL types of fanboys exist..but its very clear which group runs N4G.

Sikbeta, that fact that you countered van-essa comment with the "bu bu but they do it too" argument says ALOT about you.

Admit it. Saaking gets WAAAAAAAAAAAAAAAY more love on this site than Green Ring of Life and they are both the two biggest fanboys on this site. I'm no 360 fanboy..but at least GROL makes me chuckle and hes so over the top that I doubt hes actually serious.

n4gno3024d ago

Tou are right da shredder, they don't know what they are talking about (psn is the same thing + reals dedicated servers !!!, + browsers, etc...and i don't even talk about free games, etc with psn+)

but they have to ignore all that stuffs, ton continue paying without crying :)

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